Retailers are making it easier for consumers to buy their products this year. With the amount of people that own tablets and smart phones, retailers have the opportunity to provide an easy way to help consumers make purchases.
Some people hate store lines, let alone finding a parking spot to get a few items. Now people have the luxary of purchasing items from the comfort of their home. Almost every store has a website, and on that website they offer sales. According to a survey, 52.9% of smartphone owners and 64.1% of tablet owners will use their devices to do research and make purchases.
Black Friday has already started, its no longer a one day deal. Businesses are opening up earlier and extending their sales throughout the weekend. Walmart is the leader in a lot of the behavior of stores. Walmart now is opening its store on Thanksgiving for the sales of Black Friday. Target is doing the same, following the footsteps of Walmart. Not to mention Amazon has been doing "pre-sales" all week. Some stores even offer the chance for consumers to reserve their item online for easy pick up at the store the next day. Stores are trying to ease the chaos thats associated with this day, in hopes to encourage those consumers who absolutely despise Black Friday.
Black Friday really isn't all about just shopping, i believe its about the experience. Gathering your best friends together, waking up early, dressing up in bright clothes so you dont lose each other in the massive crowd of hungry shoppers, grabbing a Starbucks coffee, and after all of the fun maybe catching a movie.
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