The biggest shopping day of the year, Black Friday. People wait in anticipation as time slowly passes by before the store doors open. Sales sales sales galore, which store to you go to first? how many do you buy? oh my goodness what color should you pick!?
The experience of Black Friday has become a ritual for many American families. Every single store has a sale, some have enormous sales, and some have very few. How do people ever decided what store to go to, and most importantly at what time? I know people that plan weeks in advance on what store they plan to visit on this big shopping day. They go through all of the paper advertisement inserts in the Newspaper along with doing their own research online.
Usually people make a list of friends and family that they want to buy gifts for that year and then try to match up one of the "sale" items to that particular person. It's interesting to try to associate a product with someone you know. You think to yourself "hmm what would John like for Christmas this year?" How often do your friends and family correctly pair you up with your favorite products? I think that a lot of people intend to shop on Friday for their peers, but really, they are shopping for themselves. Thoughts swarm through their mind "those boots are on sale, and they are so cute, just what i have been looking for! I doubt anyone will get these for me for Christmas...i cant bear to pass up this deal." Just like that, people (I'm a victim) will snatch certain items for themselves, because they cant pass up the deal. This day could either be the most giving day of the year, or the most selfish day of the year.
Honestly i wonder how many people buy gifts for themselves on this day more than they buy gifts for others. I mean, you can always return the item you bought, right? I feel like Americans collect a lot of junk on this day, meaning they purchase items they don't really need. They are restricted by time and money, and make these purchases solely on the fact that its on sale. Everything that the book Predictably Irrational talks about, is demonstrated very well on Black Friday.
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