Ladies night

I recently just experienced an event downtown called "Ladies Night." This to me is a great example of event marketing. This is defined as the activity of designing or developing a themed activity, occasion, display, or exhibit to promote a product, cause, or organization. Event marketers main goal is to get the consumer involved with the product. 20 plus businesses downtown Bozeman participated in this event. They offered discounts in their stores, coupons for future business, complementary food and beverages ONLY for the ladies.

I saw this event first advertised on Facebook, then throughout the week i heard it constantly on the radio. This nudged me to do some more external searching, so i went online and discovered all of the cool things that the stores were offering. Some stores offered free wine and chocolate (every woman's guilty pleasure), while other stores offered cookies and hot apple cider. The point of all this was to persuade the ladies into their stores with the "free" food and offer them a discount on their product only for that one night. My friend was a victim of this marketing, and purchased a few things just because they were on sale (i of course new better), although a part of me was really considering purchasing some items.

Having an event like this was very effective, i discovered new stores that i have never heard of, and now i have that awareness. The point of this event was to get ladies to buy items that one night. Even though i didn't buy anything, i have that knowledge that they are there, and who knows maybe sometime in the future these stores will receive my business, all because of this one night.  The chocolate, the wine, the discounts, and my two best friends all lured me into this night of fun and shopping!

Gentleman, just wait...your night is coming up just around the corner. My guess is that there will be free pizza and beer.