Yes this is a blog about Bieber!

 First off, i was a victim to Ulta Beauty's marketing/advertising method(free samples). Its genius really, you buy something from the store and they put samples of other products in your bag when you check out. I fell in love with one of the samples and had to come back to the store to buy more. They really do like to suck you into becoming a loyal customer. I could have probably tried to find that product online or somewhere else, but i didnt have the energy to do the extra research and i already knew that Ulta Beauty had the product. Having the predetermined knowledge of this brought be back into this store lurking for more product.

Now i'm in the store with a friend joking about Justin Beibers new scent "Someday." The store conveniently located all of the perfume/cologne in the front middle of the store to attract consumers(they really do a good job tapping into our senses, especially smell.) My girlfriend and i for the fun of it tried on Justin's new scent, and i'm sure you can guess what its smells like....fruity(just like him.)

Once again i go through the whole checkout process eagerly waiting to see what new prizes i will get in my bag, and what do you know i received Justin Beibers new scent as an air freshener for my car. I sort of chuckle to myself as i walked to my car thinking "wow, i think that this is reminder advertising at its best." I start my car and turn on the radio and you would never guess what song is on the radio as im driving away from Ulta Beauty, yep Justin Beibers new hit "As long as you love me." What are the odds of that happening? Talk about a Justin Beiber overload for the day!

Thanks to this class, i am now more aware of the creative techniques companies use to captivate our senses. I use to be immune to the way marketers advertise to us. Today i experienced an array of advertising techniques from radio to samples.