We wake up each morning to a brand new day, reenergized for whatever the day may throw at us. Ready. Set. Go! The day is full of activities that consume our time. Sometimes we dont even have enough time in our day to do everything we want. I tend to keep a checklist of the things that i would like to get done today, and at times (most of the time) i fail to cross everything off of that list. I always set the bar too high. I am overconfident that i can get everything done in one day. The tasks that i dont finish today will roll over to tomorrow which sometimes rolls over to next week! Just like a cell phone has rollover minutes, my life has rollover tasks.
I am an easy target for companies that use a framing technique to aid in our decision making process. Its basically just the way marketers or companies construct their words. Here below is an Australian ad using this framing technique towards consumers.
How do you feel about energy conservation now? When i first saw this i felt awful! This ad was meant to make us feel bad so that we would change the way we approach and utilize general lighting. In a way they "framed us" Instead of saying "Hey use better lighting, its more efficient". It says "Hey if you dont change your ways and use better lighting or other conservation methods you will be killing Koala Bears!" Its like the guilt effect. Thats just my view on this ad.
This advertisement correlates with what i am reading in my book for class, Nudge. This book gives another example of "framing" a) if you use energy conservation methods you save $350 a year. b) If you dont use energy conservation methods you lose $350 dollars a year. Option (b) is more effective than option (a). Framing works because people tend to be mindless, passive, decision makers.
I know that i dont have enough time in my day to weigh out the pros and cons of all the decisions i make throughout the day. I impulsively make decisions based on my gut feeling.
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