This blog is created for my consumer behavior class at Montana State University. In this blog i will be analyzing and discussing topics about marketing, and the patterns of consumers buying behavior.
Friday, September 28, 2012
Impulsive Buying
Our dog had puppies (a total of 9). Yeah it gets crazy at the Wichman house, thats for sure! We had a lady who fell in love with one of the little puppies and she comes by the house every weekend to check up on her new little family member. Today she came by the house and was explaining how she went to Walmart and bought all of this new puppy stuff to create a comfortable new home. Its crazy how one purchase can lead to countless other purchases. You dont just buy the puppy, you buy the food, the clothes, the fun little toys, and whatever else that satisfies your need. As i was reading in the book (i believe its chapter 7 on personality), i started to notice peoples buying patterns and how they correlate with their personalities. This puppy example is one of many i have experienced this week. So lesson learned here is one purchase (especially one that effects your emotions) will lead to many more purchases.
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