Save the hooters! "Breast Cancer Awarness month"

 

 I recently experienced a breast cancer awareness fashion show here at the Gallatin Valley mall this weekend. It was really cool actually. At this event there were many fun activities such as raffles and contests. The raffle tickets were sold in support of fighting against breast cancer in return for hopes of one of the many prizes they had from the stores in the mall. The contest consisted of people competing against each other with the best "pink costume." (a high school boy won, he had pink wings!) And of course, the amazing fashion show put on by models whom were survivors of breast cancer and volunteers.
 Every store in the mall had a few outfits picked out for each model to show off the latest and greatest fashion. This whole event created an awareness and the stores in the mall showed their support. But, if you really think about it, the stores in the mall were actually benefiting from this awareness/support/fashion show ordeal. "Come get the sexy new one of a kind fall jacket at Vanity" "Would you look at those boots! I need to get myself a pair, only exclusively at Maurice's" These were a few of many quotes announced at the fashion show as the ladies modeled the apparel on the stage in front of all the consumers. I bet you anything, after the fashion show, people flocked to the stores looking for that one jacket or those pair of boots. I'm really curious if the models purchased any of the product they were modeling. They received applause's and positive feedback from the audience while on stage, so i believe that affected them psychologically. Products will use a serious cause like breast cancer, and position their product in a certain way to promote their own product while supporting the specific cause.                                                                              



The NFL places the breast cancer sign on its products or creates pink items

Sharpie creates pink sharpies

Tic tacs ofer a limited edition pink grapefruit flavor